UTM Link Builder

Create trackable campaign URLs with UTM parameters for Google Analytics. 100% Free - No signup

Quick Presets

Click a preset to auto-fill source and medium fields:

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Your Campaign URL

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Website URL, Source, Medium, and Campaign are required

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Frequently Asked Questions

What are UTM parameters?

UTM (Urchin Tracking Module) parameters are tags added to URLs that help you track the effectiveness of your marketing campaigns. When someone clicks a link with UTM parameters, the data is sent to Google Analytics so you can see exactly where your traffic is coming from.

Which parameters are required?

Required:

  • utm_source - Identifies the traffic source (google, newsletter, facebook)
  • utm_medium - Marketing medium (cpc, email, social, banner)
  • utm_campaign - Specific campaign name (spring_sale, product_launch)

Optional:

  • utm_term - Paid search keywords
  • utm_content - Differentiate ads/links pointing to same URL
Where can I see UTM data in Google Analytics?

In Google Analytics 4:

  • Go to Reports → Acquisition → Traffic acquisition
  • Look at Session source/medium
  • Or use the "Campaign" dimension in custom reports

In Universal Analytics (deprecated):

  • Acquisition → Campaigns → All Campaigns
Best practices for naming conventions
  • Use lowercase - UTM parameters are case-sensitive. "Facebook" and "facebook" are tracked separately.
  • Use underscores or hyphens - Instead of spaces, use spring_sale or spring-sale
  • Be consistent - Create a naming convention and stick to it across all campaigns
  • Be specific but concise - Include date or version if running multiple similar campaigns
  • Document your conventions - Keep a spreadsheet of your UTM naming standards
Should I use UTM parameters for internal links?

No! UTM parameters should only be used for external campaigns. Using them on internal links (within your own website) will overwrite the original traffic source data, making it appear that users came from your internal link rather than their actual source. This corrupts your analytics data.

Do UTM parameters affect SEO?

UTM parameters don't directly affect SEO rankings. However, Google may index URLs with UTM parameters as separate pages, potentially causing duplicate content issues. To prevent this, ensure your canonical tags point to the clean URL without UTM parameters, and configure Google Search Console to ignore UTM parameters.